上一次Tanya Nichols和Carla Hutchison商討了公司新口味冰淇淋的營銷策略?，F(xiàn)在，他們打算正式開始廣告宣傳了。他們就宣傳活動進(jìn)行了一番討論。

Tanya: Good morning, Carla. How are you today?

早上好，Carla。你今天過得怎么樣？

Carla: I'm doing fine. How about you?

我很好，你呢？

Tanya: Great, thanks. So, what's the status of our advertising campaign?

很好，謝謝。我們公司的廣告宣傳作得怎么樣了？

Carla: As I mentioned before, a national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards near the main entrances to big cities.

正如我以前所提到的，我們下個月將開始全國范圍內(nèi)的宣傳活動。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們在電視上做持續(xù)三個禮拜的廣告，每天一次，每次30秒。同時，我們還會選人口較多的城市，用電臺廣播宣傳，每天三次，每次15秒。最后，我們還會有一些戶外宣傳活動，在大城市的主要入口處樹立廣告牌。

Tanya: What style will the ads be?

那么采取什么樣的風(fēng)格呢？

Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll also show everyone there are variety of flavors and they're not stuck with just vanilla.

我們將把焦點放在日常生活方面，告訴你只要吃一個冰淇淋三明治，就能消除夏日炎熱。我們還會給大家展示我們多種口味的冰淇淋，香草并不是唯一的口味。

Tanya: Sounds like an ideal approach. Will we have a new slogan?

似乎是個完美的方案。我們會有新的口號嗎？

Carla: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.

當(dāng)然，廣告代理商正在設(shè)計呢。這個周末會出臺一些新的策劃。

Tanya: Sounds like we'll have a winner on our hands!

聽起來我們將會成為一個大贏家！

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